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From Know-How to Asset: Where Trade Secrets Break Down
Why Vague Trade Secrets Are Worth $0 “Void for vagueness” is a legal doctrine under which poorly-defined laws can be struck down . The same principle quietly governs trade secrets: if the definition of your trade secret is not precise, the asset fails—and you have nothing. The case of Coda Development v. Goodyear Tire & Rubber centered around self-inflating tire technology —systems designed to automatically maintain tire pressure through pumps, valves, and internal air-pathw
Jan 203 min read
5 Steps to Protect Your Trade Secrets — Before They Walk Out the Door
If your company has formulas, data, or methods that give you an edge, that’s a trade secret . But here’s the catch — it’s only a trade secret if you treat it like one. Here’s how smart companies lock it down (with the right guidance): 1. Map What’s Truly Valuable Every business has proprietary know-how, but pinpointing which assets rise to the level of a protectable trade secret usually takes an experienced outside view. Professionals can spot hidden value — and weak spots —
Oct 31, 20252 min read


🍊 Orange Chicken = IP Gold
How Panda Express and Beyond Meat turned a recipe into a revenue engine — and what every brand can learn from it. The story: Panda...
Oct 5, 20252 min read


Is Your IP Built for the Fight? Lessons from Taction vs. Apple Lawsuit
In August, the U.S. Court of Appeals for the Federal Circuit breathed new life into a lawsuit brought by haptics maker Taction Technology...
Aug 16, 20252 min read


Strategic IP in Action: Nokia & WEART Collaborate on Thermal Haptics
Imagine if your VR glove could let you feel heat—or cold? That’s exactly what Nokia and Italian haptics startup WEART unveiled at the...
Aug 5, 20251 min read


You Can’t Trademark Function: What the Rubik’s Ruling Means for IP Owners
Trademark protection stops where functionality starts. Know where that line is. On July 9, 2025, the European General Court delivered a...
Jul 28, 20252 min read


Ag-Tech Firm Awarded $223 million for Walmart's Theft of Trade Secrets
Punitive damages send message about fair-play in business. Walmart must pay $222.7 million to ag-tech firm Zest Labs for...
Jul 5, 20252 min read
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